… goals can be achieved best. So, whether you want a new website, an existing site rebuilt or improved, or other services, you’ll want to be sure you arrive at the right decision.
It’s no rocket science to build a simple do-it-yourself website. There are platforms out there to do it. But drag-and-drop and other simple functions aren’t enough. They might let you do some finctions, but they won’t tell you what’s key, why, and how. It takes a lot more than that to create first class websites. It takes know-how, expertise, creativity, graphic artistry, logic, and more.
Plus, our small but sharp crew has something pretty unique going for it (apart from building great websites, of course …): extensive business experience. It’s not something you’ll usually get from web people.
Obviously you know your business best, but added insights, overall expertise and creative input can be a very potent ingredient in the mix.
We offer a FREE consultation session (and we won’t do it with a stop watch) to discuss and indentify your requirements; your present and intended position in your field; where you want to be in the future; and what we can do to get you there. Call it a business + web consult. We believe you won’t be disappointed, and not just because it’s free.
Sleep on it. Talk to us some more. Follow-up questions are welcome, no problem. If you decide to go ahead, we (you and us) will all become one team. Then we’ll roll up our sleeves and go to work. Building on your input and our research, we’ll plan, build and create your website. All this will be reflected in your site’s functions, structure, message, logic, user experience, graphic design, and everything else. All targeted to YOUR needs.
Your benefit: a website not just designed – but well thought out.
Design, Development + Programming
A site to behold
Sometimes the expression “web design” is still misunderstood to mean mainly graphic design. However, that’s not the …
… whole story by far. Web design is basically pretty much all the work done to create a website, except programming. Of course the graphic part is vital, too, but web design is much more than that:
It’s planning, structuring, logic, navigation, user interface and experience, content creation, adding functions, branding, and yes, of course graphic design. So, web design can be compared to the visible parts of a car: chassis, wheels, the whole interior, with all the trimmings – and all controls. Well assembled.
For us, web development is improvement as well – as in “developing”; taking a website further, making it better, smarter and more powerful.
But definitions, nice as they are, are less important than the practical aspect. And in practical terms, we at Webdesigndom are rather good at doing all the above. We’ll build you a luxury car and make it run – smoothly and reliably.
Important: It’s your website, and you’ll therefore have (and keep) full control at all times of all of its aspects, including the back end functions and code.
… before they care to take a closer look. Of course great graphics and content are vital, but that’s just part of the story. Key for a good site is great overall User Experience (UX), which, in turn, stems from a good User Interface (UI), plus other ingredients. In other words: you want a user-friendly website, one that visitors enjoy, feel they can benefit from, and revisit.
Imagine a physical store: customers hate unorganized merchandize, impassable aisles and misleading signs. The same is true for websites. Crowded, untidy layout ? Unintuitive or misnamed links that give you the runaround? They are sure turnoffs.
So, good UI and UX means: clean, uncluttered layout, and a clear site logic. Easy and intuitive navigation. And of course stunning graphics, too – as spectacular or understated as you want, but always with your target audience in mind.
Good content is a key part of UX, too. Informative, well written copy that sizzles. Add stunning images, video, apps, galleries, and action motivators, all created to address, inform and yes, seduce your visitors. Mix, and stir well. Result: if done professionally, you’ll get great User Experience (UX) that will make your visitors stay glued to your website, and come back.
(Let’s not forget a few tech ingredients, such as fast loading speed and mobile-friendliness – without these, user experience can turn into a user nightmare).
We believe UX should be discussed and planned at the very outset (even before beginning to work on your website), because a lot depends on your industry; the image your business or organization wants to convey; the site complexity and features you want; your budget; your target audience. And, and, and …
Oh, by the way: a well visited website will rank higher on searches. And in turn, it will then get more visitors. And in turn, it will then rank higher. And .. and …It’s an upward spiral. So, experience great User Experience! Your benefit: a website to experience.
Website Improvement + Management
Entrust it to us
We often get inquiries from old or new clients who already have a website but aren’t quite happy with it for some reason …
… or want to restructure it; make graphical, logical or functional improvements; upgrade the technology; fix major issues; or simply add power or features. And, often, SEO.
These scenarios come up regularly. So if you come to us with such a request, we’ll give you a FREE consultation. We’ll analyze your website and discuss any issues one by one – both from a technical and practical / business standpoint (remember – we have extensive business experience!), to achieve the most efficient solutions for you, with the least amount of transition upheaval, time and cost.
Sometimes it’s less than ideal user experience that needs to be revved up. We’ll take a look at the overall picture: logic, navigation, graphics, content, to name but a few potential culprits. For traffic issues, we’ll look at the SEO, too.
Much will depend on the platform and coding your website was built on, what changes make or don’t make sense, and where you want to be with your improved site.
You’ll get our professional opinion and input and will (hopefully) come away with enough info to decide how to proceed.
Another task we get entrusted with is site management. We realize that not everyone has the time to look after their website in great detail. So, if needed, you can rely on us at Webdesigndom to do just that. We’ll look after your site in every aspect you require, as if it was our own: security, content, proper functioning, SEO hacks, improvements – the works. All this while ensuring that you, the website owner, have full control of your site and its back end at all times.
Your benefit: a stronger, better website, with less headache.
Get visitors and sales
You are unique !
Too many people think of “branding” as just logo design. Well, no, that’s not accurate. Branding is much more intriguing, interesting …
… and important than just trying to design the “perfect” logo. Sure, a good logo is part of the job but branding is much, much more than that. It’s the message about your business to the world out there, about how and why you’re different and unique; and what are the qualities and features that set you (or your offerings) apart from your competitors.
Branding is an art and a science. We at Webdesigndom like to casually define branding as a strategy “to dig a hole in the viewers’ mind, pop your business into the hole and keep it there”. Make yourself or your items memorable, and more easily remembered, because you are special. You are unique, and / or you can do something unique. And the more firmly you’re stuck in potential customers’ minds, the more likely they’ll remember you, trust you, visit your website and return, and do business.
Get creative, effective branding, and boost serious traffic.
But isn’t branding the same as marketing? Not really. Marketing has a selling angle, is much more short lived and is often forgotten once the campaign is over. Good branding is deeper and can stick for a very long time. (That’s why we’ll torture you with a ton of questions before starting to brand you!).
To sum up: marketing and advertising say: “Buy me”. Branding says: “Trust me. Recognize me. Don’t buy me right now. But when you’re about to buy, remember me because I’m unique – and then buy me.” Let’s get branded !
Your benefit: Your uniqueness gets their attention.
SEO + PPC
Ah, SEO – that legendary yet elusive science and art form that has in turn fascinated, wrong-footed and frustrated millions of website owners …
… for years and years. Even before Google introduced those cute yet annoying animals called Panda, Penguin and Hummingbird, and certainly ever since.
Don’t worry, we won’t bother you with a boring lecture on the latest SEO tweaks and wrinkles (though there are many). But of course you know that SEO is a key factor of search visibility (and therefore, getting users to visit your website). So you, the website owner, will obviously want to make sure your site is well SEO’d, and updated to meet ever-changing search engine algorithms. Talk to us for useful tips and insights in our SEO services.
PPC (Pay per Click) is different; it can get you lots of good traffic, too. But watch your credit card, because PPC can be expensive unless done properly. However, when expertly done, it can be very powerful.
In the Knowledge section of Webdesigndom, we explain the main differences between SEO and PPC, and you probably know most of it; so just a mini-summary here: SEO is a structural part of any website. Its effects don’t kick in right away, but they are long lasting. It requires more work and initially costs more than PPC, but less in the longer run.
PPC is the opposite in many ways: it’s much more direct (usually traffic gets directed to a landing page), and visits to your website can start rolling in almost right away; but once you stop or pause your PPC campaign, so do the clicks. And as mentioned, costs have to be carefully planned and monitored.
Both SEO and PPC are powerful weapons in your arsenal. Ask us how we can help.
Your benefit: Get profitable traffic.
Get your message out!
Love them or hate them, Facebook and Twitter are the biggest game in town. So are Instagram, Youtube, Linkedin and some others. Far from being the cozy…
… social facilitators they started out as, they have developed into mighty platforms with a lot of possibilities and potential. Groups, messaging boards, tweets, followers, advertising and many more are powerful strategic tools to get your message out. Whether you offer infomercials and webinars, or branding, marketing and advertising messages, you can reach billions of users worldwide.
But it’s not just their wide reach that makes social media such powerful players. Equally important is their targeting power (based on the data they pull from profiles, groups, chat rooms, friendships, interests and preferences). Thus, if done expertly, you can drill down and fine tune your target audience by dozens of criteria.
But even good targeting will fail if the pages and ads aren’t persuasive and attractive. You need a good page. Well designed, informative, with stunning graphics. Webdesigndom can help you achieve that. Effective branding, copy and sharp graphic design will boost conversion rates and generates brand loyalty.
Other ways to use social media can be cost effective. Get likes and followers, and convert them to customers.
If you sell online, there are now store apps out there that let users buy directly from social media ads and links. Shopify is a great example of such stores. It’s an effective way to simplify shopping for users (and to gently keep them on your ad page …).
Your benefit: get your messages to billions of users. Get targeted business.
GET YOUR BUSINESS GOING
Make your sales flow
Ready to sell?
So here you are. You have great products or services to offer. You have a well built, stunning website, ready to go. And now you’re ready to sell …
…and now what? Now what, indeed? The answer is e-commerce.
Definitions of e-commerce abound, but you don’t want definitions, you want online sales. Oooops … this was already the definition of e-commerce: marketing and selling your goods or services online.
It’s clear that if you do e-commerce, your entire website and all its functions and components should be laser-targeted with a focus on your goal: selling. Which means: your site must be designed to start selling well before the customer even jumps into the shopping cart !
Selling begins with attracting the visitors you want to sell to ! Then they have to be converted into customers, and a good website will do that. It generates trust. Gives great user experience. Offers a decent selection, sharp item images and clear, persuasive descriptions. And of course selling is not happening without a perfectly functioning, efficient (and user-friendly) shopping cart, checkout and payment system.
But wait – we are not finished! Fulfillment; shipping; inventory control; profit and ROI (return on investment) analysis; customer service; after sales service; customer retention – all this, and whatever else is needed for your business, is part of your dedicated e-commerce platform, too. A word about customer service and after sales service: do it right ! Make it your credo and way of life. There is no better way of getting loyal customers!
Sounds like a lot? It is. That’s what we’re here for. Get a reliable, fully integrated system up and running. A system that works, customized for you. Geared for selling. (By the way, CRM can be a key part of your selling strategy – scroll down our Services Page and learn more).
Your benefit: An e-commerce website that sells. And more.
Websites that sell!
For businesses that want a great website with all the built-in e-commerce tools they need (and then some!) …
… to sell efficiently and worry-free, very few solutions are as powerful and user-friendly as Shopify.
We can build your website on their e-commerce platform. Shopify started out as a small tool (it seems just like yesterday) and has grown very fast to be the go-to platform for close to a million e-commerce websites! Those businesses wouldn’t have it any other way. Shopify’s secret: dedicated e-commerce orientation and specialization, flawlessly incorporating all the sales, fulfillment and customer service tools and apps you need, plus user-friendliness and great client support.
Yes, your website still has to be well built and smartly adapted to your very own requirements, but the sales process is much easier the Shopify way. All the e-commerce functionalities you need are built in and can even be expanded. Of course, you will keep full control over the entire system at all times.
We at Webdesigndom are experts at creating great (and attractive) Shopify-based sites. Talk to us.
Amazon + Ebay
Two Super Platforms
The two biggest B2C e-commerce platforms on the planet are of course Amazon (by a big margin), and eBay. Still, you wouldn’t …
… expect these statistics: Amazon and eBay combine for more than 50% of all e-commerce sales in America! This amounts to a massive $ 200 Billion each year – and growing, as businesses keep joining to boost their sales on these giant platforms. Yes, you have to pay sales commissions and (depending on your setup, some monthly fees as well), but in return you get huge exposure to millions of potential customers, and a smoothly functioning sales and fulfillment process.
As always, though, the devil is in the details. It’s not difficult to join Amazon or eBay, but there are many intricate details you need to apply get off the ground and actually succeed. Too many sellers get stuck on the start line.
We at Webdesigndom have extensive experience with both platforms. We can make them work for you. We will optimize, and can even manage your accounts if you want. You can benefit from many intelligent options we can offer you. (We can even link your Amazon or eBay sales to a website you may have, or want to build).
Get off the ground – and grow! Wouldn’t you want to benefit, and succeed, too?
Webdesigndom. Web solutions, backed by business expertise.